Dollhouse Dissent: Whimsical Anarchy
My Role: Founder, Creative Director, Copywriter, Stylist, Product Curator
The Challenge: To encapsulate "maximalist anarchy" and drive engagement, clicks, and sales for my brand, Year of the Rat. This visual aimed to tell a rich story through curated vintage fashion, embodying our rebellious and artistic voice.
The Concept: A vibrant celebration of personal style through whimsical dreams and playful anarchy. This look defies fashion rules, embracing unexpected clashes of patterns, textures, and themes, blending edgy elements with doll-like whimsy and high-art influences for a cohesive, chaotic aesthetic.
Key Pieces Featured:
Custo Barcelona Top: Ultra-rare, with signature graphic print and distinct high neck scarf detail.
Paloma Wool Tornado Mules: Distinctive, artful footwear.
Yayoi Kusama's "I Like Myself" Book: Iconic art + photography book, adding curated intellectualism.
Styling Elements: Electric blue socks, Paloma Wool lime green bag, quirky charm necklace, leopard print mini-skirt.
The Copy Solution: The accompanying social media caption was crafted to be punchy, engaging, and reflective of the brand's playful and rebellious spirit:
gemini chaos has entered the chat. (i know, i brought it. happy birthday to meeeee) be a doll, or get dolled up... your choice 😉 our **ultra rare** custo barcelona top with signature graphics + high neck scarf detailing kicks off this wild ride into **maximalist fashion**. it’s a joyful blend of whimsical anarchy: think **vintage finds**, bold **eclectic style**, and unique pieces that scream you (and your inner doll). discover your ultimate **designer resale** statement. also for sale: the iconic **art + photography book** "i like myself" by **yayoi kusama** - a masterpiece of self-love, and stunning art. click the link in bio to explore this vision + shop our **sustainable fashion** treasures.This copy effectively blends brand voice with direct calls to action, leverages relevant SEO, and integrates personal branding elements (my birthday, Gemini season, the doll styling) for authentic connection.
Impact & Takeaways: This project exemplifies my holistic approach to brand building—from conceptualizing complex visual themes to executing detailed styling and crafting optimized, engaging copy. It demonstrates my ability to translate a distinct aesthetic into compelling content that drives both brand awareness and sales, reinforcing my brand's commitment to unique, sustainable, and expressive fashion.
